Career YouTubers: Creating the “Old Money” aesthetic at Palacia Dacha

The "Old Money" aesthetic, characterized by timeless elegance, understated luxury, and classic style, has become a sought-after look among content creators aiming to evoke sophistication in their work. For career YouTubers, incorporating this aesthetic can enhance the visual appeal of their channels and attract a discerning audience. Here's how to achieve the "Old Money" look in your content, along with examples from top YouTubers who embody this style.​

Understanding the "Old Money" Aesthetic

The "Old Money" aesthetic draws inspiration from the lifestyles of established wealth, emphasizing quality over ostentation. Key elements include:​

• Fashion: Tailored clothing in neutral tones, classic silhouettes, and high-quality fabrics.​

• Settings: Historic architecture, well-manicured gardens, and interiors featuring antique furnishings.​

• Color Palette: Muted colors such as beige, navy, forest green, and burgundy.​

Incorporating the Aesthetic into Your Content

1. Wardrobe Selection: Choose attire that reflects classic fashion—think blazers, pearl accessories, and loafers.​

2. Filming Locations: Select backgrounds that exude timeless elegance, such as libraries, vintage cafes, or heritage buildings.​

3. Cinematography: Utilize soft lighting and symmetrical framing to create a refined visual experience.​

4. Editing Style: Apply subtle filters to achieve a nostalgic feel, enhancing the overall mood.​

YouTubers Exemplifying the "Old Money" Aesthetic

• Old Money Aesthetic: This channel curates content showcasing classic fashion and lifestyle, providing inspiration for viewers seeking to adopt this style. ​

• Lydia Tomlinson: In her video "How to Create Old Money Style Outfits," Lydia offers practical tips on achieving this aesthetic through wardrobe choices. ​tiktok.com

• Nicole Davies: Through her channel, Nicole explores fashion and lifestyle elements that align with the "Old Money" aesthetic, guiding viewers on incorporating these aspects into their own lives. ​youtube.com

Enhancing Your Content with the "Old Money" Aesthetic

By thoughtfully integrating elements of the "Old Money" aesthetic, you can elevate the sophistication of your YouTube content, attracting an audience appreciative of classic elegance. Drawing inspiration from creators who successfully embody this style can serve as a valuable guide in your creative journey.​

For a visual guide on building an "Old Money" aesthetic wardrobe, consider watching the following video:

https://www.youtube.com/watch?v=CQF_p3JWV8w